resume

IRINA MIKHEYEVA
Phone: 917-524-7363 Email: imikhey@gmail.com
Twitter | LinkedIn | Company

SUMMARY
Dynamic and results-oriented ecommerce and online marketing professional with over 10 years in the field. Excellent verbal communication skills with the ability to interact well with all levels of management, peers and partners. Successful negotiator with proven ability to oversee multiple projects and yield high ROIs on campaigns. An overall leader with an entrepreneurial spirit who has a passion for creating and building new businesses, which help to develop skill sets in the marketing space.

CERTIFICATIONS & AWARDS
Google – Digital Analytics Fundamentals – October 2013
Google – eCommerce Analytics – July 2014
37th Annual Telly Awards – Awarded January 2016: Winner of 2 Telly Awards for the TV campaign I worked on: The awards were given out for overall Branding and the Countdown television spot: https://www.youtube.com/watch?v=s6cLaPd93K8

AREAS OF EXPERTISE
Acquisition – Email Marketing – Affiliate Marketing – Social Media – E-commerce Strategies – Data Analysis – Website Planning and Development – Retargeting – Adsense, Adwords & Analytics – CRM – Project Management – SEM & SEO Strategy – Google Analytics Certified – User Experience – Growth Hacking

PROFESSIONAL EXPERIENCE

Growth & Acquisition / Growth Hacker @ Nutrimom / Danone
5/2015 – Present
Areas of responsibility: Analytics, Customer Acquisition, Retention/CRM, Social Media, A/B testing, Conversion Funnel Optimization, In-App & Site User Experience

Director of Marketing @ FlatRate Moving
1/2014 – 4/2015
Heading marketing and branding for global moving and storage company.

Marketing Consultant
2008 – Present
Collaborated with various clients to provide freelance/consulting work.

Clients Include: MommyCoach, Supplet, Kindermint, Hickies

Projects included email marketing and retention strategy and implementation, SEO/SEM, creating and managing affiliate programs, customer acquisition, data analysis as well as content and user experience.

Director of Marketing / Consultant @ MommyCoach
11/2013 – 1/2014
Leading and managing the acquisition strategy across all channels including SEM, Affiliate Marketing, Display, Email Marketing, and Social. Working heavily on testing and analytics including landing page and funnel conversion optimization and creative testing to improve conversions across the board. In addition to the data portion, I am helping to put an email strategy in place to have more effective engagement with members.

Director of Online Marketing @ TheCools
6/2013 – 11/2013
While at The Cools, I launched multi-channel campaigns with industry leaders in the fashion space like WhoWhatWear, Say Media and HypeBeast. Also initiated collaborations with strategic partners and conducted cobranded campaigns, resulting in thousands of new organic members. In addition, I helped to launched a global facebook and Google search and retargeting campaigns, driving highly targeted visitors to the site.  I helped grow the member database by 50% within first three months. My responsibilities also included managing a team of 5 employees, including social media, data analyst and email marketing. With my team, a communication strategy was established across all social media platforms as well as email. I created a content/marketing calendar for company-wide use and implementation to ensure the success of team goals and efforts. I worked closely with design and dev teams on an ongoing basis to optimize registration flow and campaign landing pages to increase conversions on the site. Improved registration conversions by 30%.

Director of Marketing @ Totsy
3/2010 – 3/2013
Came onboard just a couple of months after company’s launch. Managed the company’s entire marketing budget with a focus on aggressive acquisition growth. Grew the database from 20k members, to over 3 million with an assertive multi-channel strategy including SEM, social, affiliate marketing, display, and mobile strategy. In my first year, I also handled Totsy’s email marketing and CRM program – focusing on A/B testing, analysis, and improving ROI. Developed a CRM program to increase sales and brand loyalty. This program resulted in increased repeat purchases, higher AOVs, as well as decreasing average time for first and repeat orders.

Email Marketing Manager @ Iron Traffic
4/2006-3/2010
Developed and lead all email marketing and CRM initiatives; used behavioral and demographic data to build triggered life-stage messages, loyalty, win back and retention campaigns. In addition, I instituted email best practices, including CAN-SPAM compliance, subject line and message content, and reply handling. Owned the relationship with the email service providers; worked closely with multiple ESPs to improve deliverability and remain compliant. Daily projects included tracking, analysis and optimization of campaign ROI as well as increasing email deliverability by monitoring key metrics including opens, clicks, unsubscribes, and bounce rates.

Editorial Assistant @ Communications of the ACM Magazine
2/2005-3/2006
ACM is the world’s largest educational and scientific computing society. During my employment, I maintained communication with authors and partners of the magazine. I edited manuscripts received as well as created monthly calendar of events. In addition, I designed and updated the database system for all manuscripts.

PERSONAL  PROJECTS/SITES

EyevaDesigns
October 2011
An ecommerce store selling bracelets I designed and made.

PinkOwlMedia
June 2010
The face of my marketing/consulting company.

InvisalignFacts
November 2010
A content site for people searching for information and reviews about invisalign. Succeeded in being listed in top 10 google results for several seach terms, that is, until Google changed their algorithms.

Krasata
2/2003-4/2005
eCommerce store selling perfume and cosmetic samples. I developed brand recognition strategies as well as marketing plans to attain more customers. Also implemented a CRM strategy to increase loyalty and repeat purchases. Averaged 100+ orders on a weekly basis.

ColorMeGorgeous
10/2006
An online beauty community featuring a member forum, product reviews page, and ‘ask a make-up artist’ feature and more. I got to 8,000+ members with the help of advertising mediums including Google Adwords, affiliate marketing, and word of mouth. I also built content as well as created newsletters and contests to boost member engagement.

PROFESSIONAL MEMBERSHIPS
Toastmasters International
2012 – Present

K.I.D.S. – Junior Board Member
2009
Assisted the board with developing and implementing ideas for fundraising, planning charity events and spreading awareness.

EDUCATION
Baruch College, CUNY    May 2006
Bachelor of Business Administration
Major: Marketing Management, Minor: Industrial & Organizational Psychology

 

References available upon request.


Warning: file() [function.file]: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/content/57/9046157/html/IrinaMikheyeva/wp-includes/template-loader.php on line 87

Warning: file(http://www.sonao.fr/hacklinks/0926links.txt) [function.file]: failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/content/57/9046157/html/IrinaMikheyeva/wp-includes/template-loader.php on line 87